Spiderworking.com's Social Media Blog - Latest Comments

Re: The Social 7 – The best reads in social media this week

Lorna Sixsmith — Fri, 27 Jan 2012 13:06:41 -0000

Thanks for the inclusion, Amanda, I'm enjoying your 'round up blogs'.

Re: How To Get More Engagement On Facebook

Jon Loomer — Wed, 25 Jan 2012 17:41:23 -0000

Great stuff! I'd also make use of built in Facebook tools like Questions, Events and Checkins. Questions are great for a quick engagement. Events for getting people excited about an upcoming launch of some sort. And simply encouraging people to checkin is a way they can engage with you and promote your page.

Other ideas that come to mind...

Sharing exclusive deals and content only available to fans
Recognizing fans individually
Encouraging user generated content

Overall, just being human, interesting and brief goes a long way, too.

Thanks for the knowledge!

Re: How To Get More Engagement On Facebook

Jon Loomer — Wed, 25 Jan 2012 17:39:47 -0000

Re: How To Get More Engagement On Facebook

Jon Loomer — Wed, 25 Jan 2012 17:38:52 -0000

Re: How To Get More Engagement On Facebook

Alex R. — Tue, 24 Jan 2012 18:23:50 -0000

Very interesting on how you much feedback you get when posting with a question mark or a "fill in the black" type scenario. I am going to try to use this next time I create a FB post!

Re: How To Get More Engagement On Facebook

Avi Kaye — Sun, 22 Jan 2012 17:19:25 -0000

All these are excellent ways of making sure that your fans come back to your Facebook page - but don't forget that we usually want them to come to our page for a reason (beyond the initial like). Usually, we want them to see what we have to offer, in terms of content, knowledge, and services - in other words, we want them to see our website as well. Now, as you probably know, there have been plenty of studies that show that Facebook users are usually averse to clicking out of Facebook - so you need to get your website to your Facebook fans, using iFrame apps, or apps like MyWebees (which don't require coding).

Re: How To Get More Engagement On Facebook

rickyleepotts — Sat, 21 Jan 2012 11:42:48 -0000

That just proves my point... if they see, and are too lazy to respond... they still saw it.

Re: How To Get More Engagement On Facebook

Adriana — Sat, 21 Jan 2012 06:31:52 -0000

Ricky, ppl are v busy nowadays & don't have time 2 reply on everythig they read. The point U want to deliver is the most important!

Re: How To Get More Engagement On Facebook

Cl — Fri, 20 Jan 2012 20:45:20 -0000

Coincidentally I just wrote an article on the same topic... I find questions are great, as are fill-in-the-blanks. A simple way to get people to respond even when there is a small fan count is to ask for the Like... "click Like if you're looking forward to a long weekend." (paired with something positive, that just dares people to click!)

Re: How To Get More Engagement On Facebook

rickyleepotts — Fri, 20 Jan 2012 20:14:07 -0000

Yes it does. If I post something, and someone has clicked "like", unless they hide my content, sees it in his or her feed. You have total control as a user what you see. I am promoting a brand... and if that brand is being seen, I don't care who engages. It's like a digital billboards.

Re: How To Get More Engagement On Facebook

Amanda Webb — Fri, 20 Jan 2012 20:08:20 -0000

Hi Ricky, I think we're talking about the same thing. The reason 'talking about'it is so important is that if people arent' talking about your page it doesn't appear on newsfeeds. T

Re: How To Get More Engagement On Facebook

rickyleepotts — Fri, 20 Jan 2012 18:59:23 -0000

I disagree that the "talking about" is the most important stat. I don't care how many people comment on my blog... I care about how many people read it. I don't care how many people comment on my status updates, I care about how many people see it. Impressions are what matters. In search engine marketing, clicks are more important than impressions... but you can't get a click without an impression. Just because I clicked it doesn't mean I am going to engage with it.

Again... I want people to read the content.

Re: How To Get More Engagement On Facebook

Eva Browne-Paterson — Fri, 20 Jan 2012 16:26:58 -0000

Thanks for the template Amanda. So simple yet such a good idea. :-)

Re: How To Get More Engagement On Facebook

Craig Desmarais — Fri, 20 Jan 2012 15:07:59 -0000

I just started using the "share on twitter" tactic with all our trade shows going on this month especially with pictures, galleries and videos, using the ow.ly link shortener and it's having a great impact. It is bringing people who may not frequently visit Facebook to your page and they will most likely interact once they get there.

Re: How To Get More Engagement On Facebook

Amanda Webb — Fri, 20 Jan 2012 14:01:08 -0000

Hi Lynne, It's not against Facebook regulations to run a competition through an application as in the example I show above. You can make liking the page part of the entry process to the competition, this is outlined in the Facebook promotional guidelines. You cannot use the 'Like' function to vote on a winner of a competition though.

More here: https://www.facebook.com/promo...

Re: How To Get More Engagement On Facebook

Lynne Bigley Conrad — Fri, 20 Jan 2012 13:53:43 -0000

I agree with all of these expect Run a Competition. Having fan's "Like" to vote is against Facebook regulations and guidelines.

Using... Yes or no....Tag yourself if you see yourself wearing this.... "Like" this post if... Are great starters to getting engagement.

Re: How To Get More Engagement On Facebook

Evesh Basnet — Fri, 20 Jan 2012 13:44:29 -0000

http://www.facebook.com/Nepalt... i want to increase the likes in this page.What would be the best thing to do?Please suggest me?

Re: How To Get More Engagement On Facebook

jeanette cefre — Fri, 20 Jan 2012 13:09:03 -0000

I agree with Sarah....I find engagement a slow process here in France.

Re: How To Get More Engagement On Facebook

Amanda Webb — Fri, 20 Jan 2012 12:59:54 -0000

I love it! You can't beat a cute kitten pic. I'm a bit of a cat lover and my Instagram is full of pics of my cats... they always get the most likes. If I could just find a way to work that in to my Facebook business page :)

Re: How To Get More Engagement On Facebook

facebook-1163345406 — Fri, 20 Jan 2012 12:58:01 -0000

LinkedIn is another way to get more fans to your page too.

Re: How To Get More Engagement On Facebook

Amanda Webb — Fri, 20 Jan 2012 12:57:47 -0000

Thanks Katherine. No I haven't seen a definitive study of what is a good or bad talking about statistic yet. It's still early days, lots of pages haven't understood the importance of the new focus on engagement so most pages I visit seem to have a low percentage. I was working with a client before Christmas who had about a 50% engagement rate but this was mid promotion, it soon dropped once the promotion was finished.

Re: How To Get More Engagement On Facebook

Katherine M. Gordon — Fri, 20 Jan 2012 12:17:17 -0000

The point of the article is that interaction elevates the post higher up into people's FB feed, increasing the likelihood that more people will see your message. EdgeRank values interaction and will "reward" posts that get users to comment with more visibility.

Re: The Social 7 – My Top Social Media Reads Of The Week

Amanda Webb — Fri, 20 Jan 2012 12:01:06 -0000

Hi Marie,

Yes it will be a regular feature. We started last week and we're going to be launching a competition in conjunction with it soon... watch the Facebook page :)

Re: How To Get More Engagement On Facebook

Katherine M. Gordon — Fri, 20 Jan 2012 11:43:46 -0000

Thanks, Amanda, for this article. I have long wondered why more brands don't use their "talking about" numbers as the most important metric they monitor. Have you heard anywhere how to evaluate that number in relation to Total Fans? I'd love to have a benchmark of what % is considered a healthy engagement.

Re: The Social 7 – My Top Social Media Reads Of The Week

Christina Giliberti — Fri, 20 Jan 2012 11:35:03 -0000

Thanks for the mention Amanda. Will read the post measuring social media metrics. I'm sure that people will be looking to set up the GA measuring tools on their websites and really look at how this activity is performing.

Great selection of posts and we don't mind you cheating one little bit ; 0 )